Aidenify Ltd respects the privacy of visitors & customers to our website Aidenify.com

This Privacy Policy describes the types of information we collect on the Website, how we use that information, and the choices you have about your information.

This section explains how we handle your personal information and the rights you have over it.

What information do we collect and why?

We typically only collect the personal information required to operate our website and provide you with its content and services. We will always ask for your permission before collecting any information beyond what’s strictly necessary.

There are rare situations where we might need your information without asking first, such as when the law requires it or if technical limitations prevent us from getting your consent.

Legal basis for using your information

There are different legal reasons why we might process your information. Here are the main ones:

You give us your consent: This is the most common reason. For example, if you sign up for our newsletter.
We need your information to fulfill a contract with you: This could be necessary for customer service or other interactions related to our services.
We need your information to comply with the law: This could include legal obligations for record-keeping or reporting.
Protecting your vital interests or someone else’s: This could be in emergency situations.
Our legitimate interests (or a third party’s) as long as they don’t conflict with your rights: This could include analyzing website traffic to improve our services.

How long do we keep your information?

We will only keep your information for as long as necessary for the reason it was collected. Once that reason is gone, we will erase or restrict access to your information, unless the law requires us to keep it for a longer period.

Your rights regarding your information

As someone whose information we process, you have certain rights under the UK GDPR. These rights include:

We will explain these rights in more detail later in the policy.

Right to Access Your Information

You have the right to know:

If we are using your personal information.
Why we are using it.
What type of information we have about you.
Who we might share your information with.
How long we plan to keep your information.
How you can correct mistakes in your information or ask us to stop using it.
Whether we use automated decision-making processes that affect you.
If we transfer your information internationally.

Right to Correct Your Information

If any of your information is wrong or incomplete, you can ask us to fix it. We will make the correction as soon as possible.

Right to Restrict Processing of Your Information

You can ask us to stop using your information in certain situations, such as:

If you believe the information is wrong and we’re checking it.
If you don’t want us to delete your information, but you also don’t want us to use it anymore.
If we no longer need your information, but you need it for legal reasons.
If you object to how we are using your information, but it’s not clear whether our reasons for using it outweigh yours.

Right to Erasure (“Right to be Forgotten”)

You can ask us to delete your personal information under certain circumstances. We must do this immediately if:

We no longer need your information for the reason it was collected.
You withdraw your consent for us to use your information (and there’s no other reason we can use it legally).
You object to how we are using your information, and there’s no overriding reason for us to keep using it.
Your information was unlawfully processed.
We are required to delete your information by law.

There are some exceptions to this right. We don’t have to delete your information if it’s needed for:

Freedom of speech or expression.
Legal compliance.
Public health reasons.
Archiving, research, or statistical purposes.
Legal claims.

Right to Data Portability

You have the right to receive your personal information from us in a format that can be easily transferred to another service.

Right to Object

You can object to us using your information in certain situations. For example, if you object to how we use your information for marketing purposes.

Right to Complain to a Supervisory Authority

If you’re unhappy with how we handle your information, you have the right to complain to the Information Commissioner’s Office (ICO).

We will provide the ICO contact information (address, phone number, and website) in the full privacy policy document.

When You Visit Our Website (Log Files)

What information do we collect?

Whenever you visit our website, our system automatically gathers information from your device. This includes:

Browser type and version
Operating system
(Optional, to be confirmed) Marketing data (We need to clarify what kind of marketing data is collected)

Why do we collect this information?

To deliver the website to your device: We need your IP address temporarily for this purpose.
To keep the website functioning properly: Log files help us ensure everything is working smoothly.
To improve website security: Analyzing log files helps us identify and address potential security issues.

We do not use this information for marketing purposes.

How long do we keep this information?

We only keep this information for as long as it’s necessary. Once your visit is complete, the session data is erased.

Log file data is typically stored for a maximum of seven days. After that, it’s either deleted or anonymized so it can’t be linked back to you.

Is there a way to opt out?

Unfortunately, collecting this information is essential for the website to function. However, you can always choose not to visit our website.

Using Cookies on Our Website

Our website utilizes tools like cookies to perform various functions. These cookies may be stored on your device.

What are cookies and how do you control them?

Cookies are small data files that store information about your visit. When you visit our website for the first time, you’ll be prompted to choose whether to allow cookies at all, or to choose which specific functions (and corresponding cookies) you want to enable. You can also manage your cookie settings through your browser or by using our consent manager tool.

What types of cookies do we use?

We primarily use “non-essential” cookies. These cookies go beyond the basic needs of the website and are used for things like:

Understanding how you use the website: This helps us improve the content and overall experience.
Customizing ads: We can show you ads that are more relevant to your interests.
Tracking browsing behavior: This helps us understand user trends and improve the website.
Connecting with social media: This allows you to easily share content from our website on social platforms.

Why do we use cookies?

Our goal is to improve the quality and reach of our website. By understanding how you use the site, we can make it more valuable and user-friendly. Cookies allow us to gather data such as:

Location: This helps us understand our audience better.
Time of visit: This tells us when our website is most popular.
Browsing behavior: This helps us see how users navigate the website.
Social media connections: This allows for easier sharing between platforms.

Legal basis for using cookies

Our legal basis for using non-essential cookies is your consent. For essential cookies that are necessary for the website’s basic functionality, our legal basis is legitimate interests.

Signing Up for Our Newsletter

What information do we collect?

When you sign up for our newsletter, we collect your email address. We don’t share this information with anyone else.

Why do we collect this information?

We need your email address to deliver the newsletter to you. We may also collect some additional information during the signup process to help prevent misuse of the service.

Legal basis for using this information

We use your email address with your consent.

How long do we keep this information?

We will keep your email address on file as long as you remain subscribed to the newsletter. The other information we collect during signup is typically deleted after seven days.

How can you unsubscribe?

You can unsubscribe from the newsletter at any time by clicking the “unsubscribe” link included in every email we send. This will also withdraw your consent for us to store your information.

Contacting Us

There are a few ways to get in touch with us:

Email: You can send us an email at contact@aidenify.com The information you provide in the email, such as your name and message, will be stored for the purpose of responding to your inquiry.
Contact Form: Our website also has a contact form. When you submit the form, the information you enter, such as your name, email address, and phone number is optional and rare, will be collected and stored so we can respond to your message.

How We Use Your Information

We only use the information you provide when you contact us to respond to your inquiry. We will not share this information with anyone else.

Legal Stuff

The legal basis for processing your information is our legitimate interest in providing you with the best possible service. If your contact is related to a potential contract, the legal basis is also to fulfill that contract.

How Long We Keep Your Information

We will keep your information for as long as necessary to respond to your inquiry and for a short period afterward (typically seven days) for record-keeping purposes.

Your Right to Withdraw Consent

You can withdraw your consent for us to store your information at any time by replying to the email you receive from us or by emailing contact@aidenify.com

Applying for a Job

We encourage you to apply for a job with us! You can do this by:

Online Form: Fill out the application form on our website and upload your resume. The information you submit, such as your name, contact information, and work experience, will be used to assess your candidacy.
Email: Alternatively, you can send your resume and cover letter to us directly by email.

How We Use Your Application Materials

We will only use the information you provide in your application materials to process your application for the specific job you applied for. We will not share this information with anyone else.

Legal Stuff

The legal basis for processing your application information is to fulfill the steps necessary for entering into a contract at your request.

How Long We Keep Your Application Materials

We will keep your application materials for up to 3 months after the application process is complete. If there are legal reasons to keep them longer, we will do so in accordance with applicable regulations.

Website Hosting

Our website is hosted on servers located in the UK by Hostinger, a service provider we trust. These servers automatically collect some information about your visit, such as your browser type and operating system. This information is used to keep the website running smoothly and to improve your experience. We do not use this information for marketing purposes.

The legal basis for collecting this information is our legitimate interest in maintaining a secure and optimized website.

Understanding Your Location (Geotargeting)

We use your IP address and other information you provide (like postal code) to show you content and offers that are more relevant to your area. This is called “geotargeting.” For example, we might show you local ads or deals instead of ones for places far away.

The legal reason for using this information is that it allows us to show you more relevant content, which benefits both you and us. We don’t store all of this information; some of it is simply processed to determine your location.

How to Opt Out of Geotargeting

There are a few ways to prevent geotargeting:

Use a VPN or proxy server: This hides your true location from websites.
Change your browser settings: Many browsers allow you to disable location tracking.

Making Our Website Faster and Safer (Hostinger)

Our website uses a service called Hostinger to improve loading times and security. Hostinger is a network of servers spread around the world that delivers website content. When you visit our site, you might connect to a Hostinger server to get the information you request. This can involve storing some data in server logs, such as your activity on the website, device information (operating system and browser), and IP address.

Why We Use Hostinger

We use Hostinger to make our website run smoothly and protect it from attacks.

Legal Stuff

The legal basis for using Hostinger is our legitimate interest in maintaining a secure and optimized website.

How Long We Keep Your Information

We will only keep your information for as long as necessary to achieve the purposes described in this Privacy Policy or as required by law.

For More Information

You can find more information about Hostinger and how they handle data here: [link to Hostinger’s privacy policy].

Using Plugins to Enhance Your Experience

Our website uses plugins for various purposes. Here’s more about one of them:

Facebook Pixel

We use a tool called the Facebook Pixel to track how users interact with our website after seeing a Facebook ad. This allows us to measure the effectiveness of our advertising and improve future campaigns. The Facebook Pixel collects information such as the pages you visit, buttons you click, device information, and ad details.

Important to Know

This data is anonymous to us – we can’t see individual user information.
Facebook does store and process this data, and they may link it to your Facebook account and use it for their own advertising purposes. You can learn more about Facebook’s data practices here: [link to Facebook’s privacy policy].

Why We Use the Facebook Pixel

We use the Facebook Pixel to analyze and improve our advertising efforts.

Legal Stuff

The legal basis for using the Facebook Pixel is your consent.

How Long We Keep Your Information

We will only keep your information for as long as necessary to achieve the purposes described in this Privacy Policy or as required by law.

How to Opt Out

You can prevent Facebook from collecting your information by:

Disabling third-party cookies in your browser settings.
Using a “Do Not Track” browser feature (if supported).
Disabling script execution in your browser.
Installing a script blocker like NoScript or Ghostery.

You can learn more about how to opt out of Facebook data collection here: [link to Facebook’s opt-out options].

Understanding How You Use Our Website (Google Analytics)

We use a tool called Google Analytics to help us understand how people use our website. This helps us improve the website and make it more user-friendly. Google Analytics collects information such as:

What pages you visit on our site
How long you stay on each page
How you found our website (e.g., search engine, ad)
What device and browser you’re using

Important to Know

Google Analytics stores this information anonymously. We can’t see individual user information.
Google Analytics uses cookies, but you can control these settings in your browser. Disabling cookies may limit your ability to use some features of our website.

Why We Use Google Analytics

We use Google Analytics to track website traffic and user behavior so we can improve your experience. This benefits both you and us!

Legal Stuff

The legal basis for using Google Analytics is your consent.

How Long We Keep Your Information

Google anonymizes advertising data by removing parts of IP addresses and cookie information after a certain period (typically 9-18 months).

How to Opt Out

There are a few ways to prevent Google Analytics from collecting your information:

Adjust your cookie settings in your browser.
Use a “Do Not Track” browser feature (if supported).
Install a script blocker like NoScript or Ghostery.
Download and install the Google Analytics Opt-out Browser Add-on: [link to Google Analytics Opt-out Browser Add-on]

You can learn more about Google Analytics and how they handle data here: [link to Google Analytics privacy policy].

[link to Google privacy policy]

Connecting with Us on Social Media

We want to make it easy for you to connect with us on social media! Here’s how we use plugins from Instagram and LinkedIn:

Instagram

What it does: We use an Instagram plugin to link to our profile and display some of our photos and videos on our website.
How it works: When you visit a page with the Instagram plugin, your browser connects to Instagram’s servers. This transmits some information, such as your IP address and what page you’re on.
Important to Know:
- Instagram can track your visit to our site even if you’re not using the plugin features.
- If you’re logged into Instagram, clicking the plugin buttons can link your activity on our site to your Instagram account. You can prevent this by logging out of Instagram before visiting our website.
Why We Use It: We use the Instagram plugin to help people find us on social media and learn more about us through engaging visuals.
Legal Stuff: The legal basis for using the Instagram plugin is your consent.
Opting Out: There are a few ways to prevent Instagram from collecting your information:
- Adjust your cookie settings in your browser.
- Use a “Do Not Track” browser feature (if supported).
- Install a script blocker like NoScript or Ghostery.
Learn More: You can find more information about Instagram’s privacy policy here: [link to Instagram privacy policy].

LinkedIn

What it does: We use a LinkedIn plugin to allow you to easily share our content with your network.
How it works: When you visit a page with the LinkedIn plugin, your browser connects to LinkedIn’s servers. This transmits some information, such as your IP address and what page you’re on.
Important to Know: LinkedIn can track your visit to our site even if you’re not using the plugin features. Clicking the “Recommend” button while logged into LinkedIn can link your activity on our site to your LinkedIn account.
Why We Use It: We use the LinkedIn plugin to make it easier for you to share our content with your professional network.
Legal Stuff: The legal basis for using the LinkedIn plugin is your consent.
Opting Out: There are a few ways to prevent LinkedIn from collecting your information:
- Adjust your cookie settings in your browser.
- Use a “Do Not Track” browser feature (if supported).
- Install a script blocker like NoScript or Ghostery.
- Log out of LinkedIn before visiting our website.
Learn More: You can find more information about LinkedIn’s privacy policy here: [link to LinkedIn privacy policy].

Staying Informed with Our Newsletter (MailChimp)

Want to stay up-to-date on our latest news and announcements? Sign up for our newsletter! Here’s how it works:

Who We Use: We use MailChimp, a trusted email marketing service, to deliver our newsletter.
What Information We Collect: When you register, we collect your email address and some basic information about your activity on our website.
How We Use Your Information: We use your email address to send you the newsletter and, if you’re a customer, occasional updates about our products or services.
Staying in Control: You can unsubscribe from the newsletter at any time by clicking the “unsubscribe” link at the bottom of any email we send you. You can also learn more about MailChimp’s privacy practices here: [link to MailChimp privacy policy].

Bringing Videos to Life (YouTube)

We use YouTube to embed videos on our website. Here’s a quick overview:

How it Works: When you visit a page with a YouTube video, your browser connects to YouTube’s servers. This may involve storing and analyzing some information, such as your browsing activity and device details.
Important to Know: We have no control over the content of the YouTube plugin. If you’re logged into YouTube while visiting our site, your activity may be linked to your YouTube account.
Privacy Matters: You can learn more about YouTube’s data collection practices here: [link to YouTube privacy policy].

We’ve removed the repetitive legal jargon and focused on clear, concise explanations. We’ve also emphasized user control and provided links to the relevant privacy policies.

Managing Tags for a Seamless Experience (Google Tag Manager)

We use Google Tag Manager to streamline how different services interact on our website. Think of it as a central hub that manages various “tags” – small pieces of code used for tasks like tracking visitor behavior and optimizing our online presence.

Here’s a breakdown:

What it Does:
- Google Tag Manager itself doesn’t collect data.
- It manages tags from Google and other providers, allowing them to function efficiently on our website.
- These tags can track visitor behavior, measure advertising effectiveness, and personalize your experience.
How it Works: When you visit our site, Google Tag Manager sends instructions to your browser about which tags to activate. These activated tags might then collect data as described in their own privacy policies (linked here).
Why We Use It: Google Tag Manager helps us manage various functionalities seamlessly and provides valuable insights into how users interact with our website.

Links to Learn More:

Google Tag Manager: [link to Google Tag Manager info]
Google Privacy Policy: [link to Google privacy policy]

Keeping You Interested (Facebook Retargeting)

We use Facebook Retargeting to show you relevant ads based on your browsing activity. Here’s what you need to know:

What it Does:
- Facebook Retargeting places small cookies on your device to track your interactions with our website.
- This helps us understand your interests and show you ads for products or services you might be interested in.
- Information collected includes browsing activity, viewed products, and device information.
- This data is processed on Facebook servers in the USA.
Why We Use It: We want to ensure the ads you see are relevant to your needs and preferences. This personalized approach helps us connect with you more effectively.
Controlling Your Experience:
- You can opt out of Facebook Retargeting data collection by adjusting your cookie settings or using a script blocker.
- Logged-in Facebook users can control personalized ad settings here: [link to Facebook ad settings]

Links to Learn More:

Facebook Retargeting Information: [link to Facebook Retargeting info]
Facebook Privacy Policy: [link to Facebook privacy policy]

Contact Us

If you have any questions about this Privacy Policy, please contact us at contact@aidenify.com or by mail at:

Aidenify Ltd Office 678 3 Fitzroy Place, 1/1, Sauchiehall Street Finnieston, Glasgow Central G3 7RH UK